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Our Story

My wife, Jill, and I moved to Saratoga Springs a few years ago to raise our family.  And while we loved the community, the people and the setting, what I found to be truly inspirational was what I saw in horse racing - the beauty and aura of endless possibilities. And one day, following a memorable horse racing event with friends, I used the phrase EMBRACE THE RACE to recount the experience. 

The foundation was born.  My mission became clear.

To build a clothing company centered around the elegance and spirit of the experience. That visual and emotional connection that sets hearts and minds afire.

Using our amazing phrase as our guide, we worked to create a logo to match - one that would convey the movement and imagery, style and allure of it all.  And since the moment the identity was finalized we use it daily as our compass to run the company.  From product design to customer service and our ongoing efforts to expand – we work to keep everything elegant, simple and classy.  

As we continue to grow we have been blessed to connect with an avid customer base who believes - in what we are doing.  What we are celebrating.   We're grateful for this legion of "brand ambassadors" who live around the country and the world.  

And today what has become evident is that EMBRACE THE RACE® offers much more than horse racing clothing – its become the brand for those who appreciate what matters most - living life to the fullest. So from our hats and ties, dresses and polos, sweaters, accessories and more - for men, women and children – we believe there is something for everyone who knows what it means EMBRACE THE RACE®.

So thanks for visiting our site and I ask ...

What's your race?  EMBRACE it.

Best,

Mike

 

View: EMBRACE THE RACE® - The Brand Experience

EMBRACE THE RACE® - The Brand Experience

Welcome to the world of EMBRACE THE RACE®. Where endless spirit and memorable moments abound .... What's It mean to you? Read More »

View: Your Lifestyle. Your Sport. Your Brand.

Your Lifestyle. Your Sport. Your Brand.

Experience the story of EMBRACE THE RACE®. Click and enjoy. Where Passion and Style Unite.  Read More »

View: The Style for All Who Know

The Style for All Who Know

For Him. For Her. Loved ones and more. There is something for everyone who knows what it means to EMBRACE THE RACE®.  Read More »

View: What's It mean to you?

What's It mean to you?

The race? The experience? The logo? What's It mean to you?  Read More »

View: Company

Company

Our ideas are built on Passion, backed by style, and generate engagement among consumers that is electric and contageous. Read More »

View: EMBRACE THE RACE® Company Store

EMBRACE THE RACE® Company Store

The EMBRACE THE RACE® Company Store features colors and lighting as bright and bold as The Horse Racing Lifestyle we embody... Read More »

View: The Horse Racing Lifestyle™

The Horse Racing Lifestyle™

The Horse Racing Lifestyle beckons the bold. It rewards with endless possibilities and memories as crisp as the day they occurred.  Read More »

View: Select Retail Locations

Select Retail Locations

You'll find our brand with select partners who believe in The Passion - National Museum of Racing and Roosevelt Spa / Gideon Putnam Resort and our own EMBRACE THE RACE® Company Store - 12 Circular Street all in Saratoga Springs, New York  Read More »

View: Horse Racing Clothing

Horse Racing Clothing

Where Passion and Style Unite... Read More »

View: Charity and Donations

Charity and Donations

For the horses and the people of the industry, we are proud to contribute a portion of our proceeds to organizations that share our vision and passion for The Horse Racing Lifestyle™. Read More »

View: Top 5 Reasons Why Every Horse Racing Fan Loves EMBRACE THE RACE®

Top 5 Reasons Why Every Horse Racing Fan Loves EMBRACE THE RACE®

Top 5 Reasons Why Every Horse Racing Fan lives it Read More »

View: EMBRACE THE RACE® Wallpapers

EMBRACE THE RACE® Wallpapers

Fun Wallpapers for Facebook, Twitter and More! Read More »